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New driver tiredness campaign will break at Easter

The 2005 Think! driver tiredness campaign will launch this Easter (from Wednesday 23 March onwards) with new radio advertisements, new publicity campaign materials and brand partnership activity.

"The campaign centres primarily on radio advertising as this enables us to target drivers in-situ, at a point when the driver tiredness message will have most relevance to them," says Think! team member Dawn Lauder. "The advertising is supported with new publicity materials and reinforced with the key message: Tiredness kills. Make time for a break."

For more information on the new campaign and to view and order the new materials click through to the THINK! website.