Teens' challenge - deadline looms

The THINK! and MTV competition challenging teenagers to develop a TV advert closes towards the end of this month.

The competition invites 12-16 year olds to send their ideas for a road safety ad (for pedestrians, cyclists or car passengers) to MTV. These ideas will be judged by advertising professionals and the people submitting the 18 best ideas will then be briefed to come up with a concept for an ad.

The teens producing the three scripts judged to be the best will get to film their ads. The whole process - from brainstorming the creative to filming the winning ad - will feature on MTV to highlight the road safety issues among teenagers.

Schools thinking of getting their students to participate need to hurry as the competition closes on 29 March.

For further information log onto www.mtv.co.uk/think

05.03.07 - THINK! and MTV challenge teens

19.02.07 - New teen road safety poster campaign launched