Bikers feel the heat with speeding message

Bikers are being urged to remember ‘the throttle works both ways’ with a set of heat sensitive mugs.

The message – from British Superbike Champion John Reynolds - is communicated on special mugs when motorcyclists stop to have a brew at Matlock Motorcycle Centre, and is part of the ongoing Think Bike and To Die For…? motorcycle safety campaign.

The campaign, which is run by Derbyshire County Council and the Shiny Side Up Partnership and is now in its third year, is also asking drivers to be alert and watch out for bikes on the road with rear window stickers carrying the Think! Bike logo and message.

John Reynolds has given his support to the campaign by fronting a video, Fatal Attraction, which is aimed at sports bikers and shows racing insights and riding skills.

The family of James Andrews, a Derbyshire biker who died in an accident with a car in September 2002, is also supporting the campaign and attended the launch of the mugs and stickers on Sunday 16 May.

For more information visit http://www.derbyshire.gov.uk/thinkbike or contact Shonagh MacKenzie, 01629 585269 or shonagh.mackenzie@derbyshire.gov.uk.