Fans targeted with ‘Don’t drive tired’ message

Football fans were targeted with the Don’t Drive Tired message when Derbyshire County Council teamed up with Chesterfield Football Club to promote the Government’s current ‘Think!’ campaign at an end-of-season match last Saturday.

Members of the authority’s highway safety team were on hand to spread the message with displays and leaflets. Players also wore T-shirts featuring the Don’t Drive Tired message in the pre-match warm up session. Novelty Chester the Mouse mascot bugs and car air fresheners carrying the messages Stay alert – don’t get hurt! and Think! Don’t Drive Tired were also distributed free to fans.

The matchday programme carried an advertisement created by a student from Chesterfield’s Ashgate Croft School who won match tickets for his winning design. Two Chesterfield players visited the school in a pre-match launch on 30 April to present 15-year-old student David Dickens with his match tickets, and two more players will help raise the profile of the council’s annual school crossing patrol recruitment drive in May.

Peak 107 FM also ran a competition on its sports programme in the run up to the match, with three pairs of tickets on offer as prizes.