Seatbelt commercial returns to TV screens

The THINK! campaign’s current seatbelt advertisement, Backwards, makes a return to television screens during the course of this week. The commercial is on air 10-16 May inclusive.

The commercial shows what happens to three young men who are involved in a car crash when they are not belted in. The sequence is then rerun with the three wearing seatbelts.

"The aim of the campaign is to stress to drivers and passengers the importance of wearing a seatbelt in both the front and the back of a vehicle," says Dawn Lauder, publicity manager with the THINK! team. "The campaign is based on the insight that the real crash happens inside the car."