Think! deploys satellite TV and cinema to target teenage audience

The Think! team is using a combination of satellite TV and cinema advertising to target teenage audiences on the subject of pedestrian road safety.

Traffic is the biggest single killer of 12-16 year olds. In 2002, 35 teenagers aged 12-15 were killed as pedestrians on the roads and statistics show that they are twice as likely to be knocked down as toddlers. Often they get hurt because they are distracted - on the phone, sending a text, or listening to music - and are not paying attention.

The campaign is running on satellite TV 3 – 30 May inclusive. The cinema campaign will target specific films including Van Helsing (7-13 May), Shrek 2 (2-8 July & 6-12 August), Spiderman 2 (16-22 July) and Shrek 2.

The commercial shows a teenage boy as a ghost looking on at his friends and wondering why they are ignoring him. A car passes straight through him and the boy says 'That's the second time that that has happened to me this week…’.