Don't drive tired campaign scheduled for Bank Holiday weekend

Radio advertising and variable message signs highlighting the importance of not driving when tired will be aired over the coming Bank Holiday weekend, 28-31 May.

"One in five road accidents on motorways and other monotonous roads are caused by someone falling asleep at the wheel," says Think! publicity manager Dawn Lauder. "This latest driver tiredness campaign focuses on 'microsleeps' – that brief doze that can be fatal. A microsleep lasts between two and 30 seconds and normally occurs when a driver is tired but trying to stay awake."