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Drink drive campaign will break in June

The 2005 summer THINK! drink drive campaign will launch in early June using the message It takes less than you might think to become a drink driver.

The campaign will highlight to drivers that there are just as many drink drive casualties in the summer as at Christmas.

The Crash drink drive ad will air nationally on TV for four weeks and in cinemas for two weeks. The current Your round drink drive radio ad will also air nationally for a six week period.

To reinforce and extend the message, a wide range of organisations will help deliver messages to potential drink drivers at crucial decision-making moments - in off licences, bars and pub chains.

For further information visit: www.thinkroadsafety.gov.uk