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Think! teen radio campaign planned for May/June

A fresh burst of Think! teenage pedestrian radio advertising will take place during May and June.

In 2003, some 1398 pedestrians aged 11-16 years were killed or seriously injured on Britain's roads. Indeed, traffic is the biggest cause of accidental deaths among 12-16 year olds.

The campaign reminds teenagers that using a mobile phone or listening to music while crossing the road is distracting - because they cannot hear the traffic and are not concentrating on what they are doing.

The campaign comprises two 30-second commercials on Hit 40 UK, One Nation, Smash Hits and Friday Night Kiss. The ads will run on a week on, week off basis during May and June, commencing 9 May.

The THINK! team is also working on a new campaign to be launched towards the end of August when teenagers are preparing to go back to school.