Kylie’s on tour in Wakefield

Wakefield Council's Road Safety Section has teamed up with Warburtons, the family baker, to promote a walking to school safely competition for primary school children in the district. The campaign features two new road safety mascots - Kylie the kangaroo and baby Joey.

The 'Keep safe, Keep Fit with Kylie' campaign encourages children to take more exercise, particularly by walking to school, and teaches essential road safety skills. Children are encouraged to take part in a competition to win a host of prizes including two mountain bikes and pogo sticks.

"We are pleased to be working with Warburtons to get the road safety message across and encourage children to take more exercise," said Peter Hemming, Wakefield Council's road safety engineer. "We are hoping that Kylie and Joey will capture the imagination of Wakefield’s children."

Road safety gifts and balloons featuring Kylie will be given to all children entering the competition.

Scott Wallace, general manager of Warburtons’ Wakefield bakery said: "At Warburtons we are passionate about road safety and reinforcing safety messages across our communities. This initiative is a great way of spreading the word in a fun yet informative way."

Kylie will tour the town's supermarkets until 6 December and then make a number of guest appearances in order to raise road safety awareness throughout Wakefield.

For further information about this campaign contact Joanne Ponsonby, 01924 306325, jponsonby@wakefield.gov.uk