Drinkaware launches inaugural campaign

The Drinkaware Trust (Drinkaware) has launched the first phase of a new campaign, Drink OR Drive ...you decide.  

The campaign materials - which include posters, window stickers, and beer mats - carry reminders of the risks that drink drivers face.

Drinkaware is an independent, public facing body set up to positively change public behaviour and the national drinking culture to help reduce alcohol misuse and minimise alcohol-related harm. It brings together - for the first time - industry, charities, lobby groups, medical professionals and other experts.

Kate Winstanley, Drinkaware's director of campaigns and information, says: "The vast majority of motorists know the dangers and obey the law - but a minority of irresponsible and reckless drivers are ignoring it."

Simon Ettinghausen, chair of LARSOA, says: "Drink driving is more common among young men aged 17-29, who make reckless decisions to drive when they have been drinking. We hope Drinkaware's new campaign will reach out to this group in pubs and clubs and help them get the message that drinking and driving is a lethal combination."

For more information contact the Drinkaware Trust on 020 7307 7450, or info@drinkawaretrust.org.uk

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