First Car receives award
LARSOA chair Simon Ettinghausen has presented the campaign of the quarter certificate to representatives from First Car magazine.
The First car campaign, Drive her crazy, won the award for the period June - September inclusive. First Car's James Evans and Jade Stavri are pictured receiving the award.
Drive her crazy was designed by media students working with FirstCar magazine. The campaign evolved out of research suggesting that the most effective way to encourage young drivers to drive more safely is to make bad driving appear 'uncool'.
The creative encourages young male drivers to 'impress her with your skills behind the wheel...just like you would between the sheets'.
As well as featuring in First Car, the campaign is also available for RSOs to use locally. Contact James Evans for more information on 01235 537755 or james@firstcar.co.uk 
09.10.06 - 'Drive her crazy' scoops award
11.09.06 - Students develop 'alternative' safety campaign |
