THINK! campaign wins National Business Award

The THINK! campaign has won a National Business Award for its work on teenage road safety. The awards ceremony was held at the Grosvenor House Hotel, London on 7 November.

The National Business Awards 'celebrate the best in British business'. Guests of honour at the award ceremony were HRH the Countess of Wessex and skills minister, Phil Hope, who talked about Gordon Brown calling the awards the 'Business Oscars'.

The THINK! team's success was for its work on the teenage road safety campaign, including a world first in shooting a TV commercial through a videophone camera.

The campaign was marked excellent in all criteria, which looked at the use of insight and innovation, creativity, use of media channels to reach the target audience, and effectiveness.

The team was also commended for an excellent presentation to the judging panel. Click here to download the award entry as prepared by the THINK! Team.

For further information about the awards go to: www.thenationalbusinessawards.com

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