Cinema ads mark mobile phone anniversary

To coincide with the first anniversary of the hand held mobile phones legislation, the THINK! Switch off before you drive off mobile phone campaign will be on radio from 22 Nov-5 Dec and in cinemas from 26 Nov-3 Dec.

This year the campaign is focusing on cinema and radio advertising to encourage motorists to get into the habit of switching off their mobiles before driving. Apart from in a vehicle, the other place people normally switch off their phones is in the cinema before a film starts. The THINK! campaign wants to encourage the audience to have this same approach when it comes to driving.

The new poster and mobile exhibition display stand will be available from the end of October to support the anniversary launch.

Further information is available at www.thinkroadsafety.gov.uk

Click here to viisit the Think! resource section.