Belt campaign targets Asian men

A new campaign was launched in Bradford last week to urge people to belt up.

The campaign particularly targets young Asian men, and is supported by Saiqa Mahmood, sister of 17-year-old Omar Mahmood who died in a car accident in February 2006.

The campaign has been produced by the Asian Resources Group, which has RSO representatives from Bradford, Kirklees, Leeds, Manchester, Middlesbrough, Oldham and Rochdale. The group's remit is to look at publicity/resources specifically aimed at South Asian communities.

The four-week campaign comprises bus rears, A4 posters and A5 leaflets (dual text), and materials and images used in the campaign can be purchased from the group.

Councillor Anne Hawkesworth, Bradford Council's executive member for environment and culture, said: "This campaign is hard hitting but if it manages to save one life or one injury then it is worth it and hopefully people will take notice."

For further information contact Huma Rahman on 01274 437817, or to purchase resources contact Kerry Unsworth on 0161 2344480.

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