Be Safe, Be Seen at Morrisons

Morrisons supermarkets across the UK will be running a Be Seen Be Safe campaign during October.

"The stores will be giving away 50,000 children's reflective waistcoats to customers who purchase a bouquet of flowers," says Nigel May-Brown, whose company, Safety Reflectives, has supplied the waistcoats. "We have been able to instigate this campaign because the price of high visibility jackets has come down so much.

"An effective promotional give away item has to have a high perceived value. Most parents will see this garment as being worth more than the price they paid for the flowers - so everybody wins".

For further information contact Nigel May-Brown on 01773 550070, or www.safetyreflectives.com.

31.10.05 - Teams support Be safe Be Seen