Be Safe Be Seen - plans unveiled

The DfT's annual Be Safe Be Seen campaign - to raise awareness of the need to wear fluorescent and reflective clothing, as the nights get darker - will launch on Wednesday 25 October, ahead of the clocks going back on Sunday 29 October.

Transport secretary Douglas Alexander will launch the campaign at the Nationwide Building Society's 'Cats' Eyes For Kids' event at the House of Commons on 25 October. Nationwide has supplied a prize for a family to visit Father Christmas in Finland, for a THINK! competition currently running on the GMTV website.

Road safety minister Dr Stephen Ladyman will attend the 3M Streetwise launch at Churchill Gardens Community Primary School, London, on 31 October. Streetwise is a web-based resource teaching road safety to Key Stage 2 children. It will contain lesson plans for teachers, advice for parents and interactive games for children, and will be distributed to schools across the country.

The communications campaign includes national and regional PR, TV and cinema advertising and a number of brand partnership initiatives. A detailed briefing note explaining the communications activity in more detail, and the materials available for RSOs, is available in the (password protected) members section of this website. To find the briefing note go to 'DfT communications', then 'communications briefs'.

Booklets, posters and other items can be ordered from the stakeholders' catalogue on the THINK! website www.thinkroadsafety.gov.uk.

Road safety materials provided by brand partners (such as the Nationwide Spike the Hedgehog reflector) are available from a new catalogue via the brand partnership page on the THINK! website: http://www.thinkroadsafety.gov.uk/brand.htm.

25.07.05 - Make hi-vis clothing part of uniform, guide says

10.01.05 - Winter road safety message