Fashion shows launch Cornwall's 'be seen' campaign

Cornwall's road safety unit launched its annual 'Be Safe, Be Seen' campaign with a series of road safety assemblies in primary schools throughout the county - and the important message that all pedestrians and cyclists need to be clearly visible when using the roads.

The campaign was launched with the help of children from Alverton School, Penzance, who took part in a fashion show assembly to show the difference that wearing reflective clothes can make.

Cornwall's child pedestrian safety co-ordinator, Leigh-Anne Parfitt said: "With the evenings drawing in and the clocks going back, children find themselves travelling to and from school in bad light. It is vital that we make parents and children aware of the importance of wearing reflective and fluorescent materials to help them stay seen. Unless children are very visible, they can easily merge into the background making it difficult for drivers to see them."

For further information contact Wendy Rizza on 01872 327342, or wrizza@cornwall.gov.uk.

9.10.06 - Be Safe, Be Seen at Morrisons