The Kent & Medway Safety Camera Partnership is launching For my girlfriend, the young driver anti-speed campaign, on Monday 27 September, at Mid Kent College, Chatham.

For My Girlfriend aims to remind young drivers of the potentially tragic consequences of driving too fast.

The launch features a staged 'crashed car', with the Kent Fire & Rescue Service releasing volunteer 'victims' with cutting equipment and the Kent Ambulance Service tending to the 'injured'.

The main focus of the campaign is the image of a single red rose placed on a crashed car and a poignant message from a young male driver to his girlfriend who was travelling as a passenger in his car when he was driving too fast - 'I didn't mean to kill you. I'm sorry, I was driving too fast. I really miss you'.

Graham Bailey, Chatham Ambulance Station's clinical delivery manager, said: "It is difficult for our staff when they are unable to help a victim of a car crash. It is even more distressing for them when that person is so young. All too often these accidents are the result of young men trying to show off. The statistics speak for themselves - 101 young men aged between 17 and 24 were killed or seriously injured on Kent and Medway's roads last year. If this campaign has the potential of saving just one life it is a campaign worthwhile."

Keith Hanshaw, chairman of the Kent & Medway Safety Camera Partnership, added: "Many road collisions are the result of taking risks, which includes high speed, so we are hoping that this hard-hitting message will shock young people into realising just how vulnerable they are on the road - not just as a driver but as a passenger too."

"This initiative is about recognising the huge responsibility that a driving licence represents and it will bring home to young people the consequences of losing a loved one because of driving too fast," he added.

For further information about the campaign, log on to www.fmg.org.uk.