Anti speed campaign aims for the skies

On 8 September, children from Long Row Primary School in Belper, Derbyshire released 85 black balloons to signify the launch a county-wide anti speed campaign.

The balloons - which represent the number of children killed or seriously injured in Derbyshire between 1 June 2003 and 31 May 2004 - marked the start of the county's annual six-week Better Late Than Never...Kill Your Speed campaign.

Derbyshire County Council is once again working with Derby City Council, the police and primary care trusts to encourage drivers and riders to think about the consequences of fast and dangerous driving - and to stick within the speed limit.

Familiar yellow and black posters carrying the campaign message will this year be placed at 34 spots on roads throughout the county where - for the past three years - there have been a number of speed related collisions. It is hoped this new approach to placing the signs will result in a more targeted and focussed campaign.

The campaign message will also be promoted through bus back advertisements, slots on local radio stations and posters distributed to schools, libraries, district and parish councils.