THINK! Switch off comes back to cinema screens

A fresh burst of THINK! Switch off before you drive off advertising breaks today and will continue for the rest of this week.

The 10-second mobile phone advertisement will be on air in selected cinemas across the country for one week during week commencing 20 September.

The commercial shows a mobile phone displaying the consequences of driver distraction on the phone itself, and concludes with the simple message 'Switch off before you drive off'.

For further information go to http://www.thinkroadsafety.gov.uk