With the summer disappearing fast and dark autumn nights drawing in, the Royal Hospital for Neuro-disability in London has launched its annual Keep Your Head campaign.
The campaign originally came about because 50% of patients in the hospital's Severe Brain Injury Unit are there as a result of injuries that occurred on roads.
As part of this year's Keep Your Head, the hospital has launched a safe driving quiz to give people the chance to win a free cinema pass to watch as many films as they like until the end of the year.
Yashoda Sutton, head of communications at the Royal Hospital said: "At the Royal Hospital we see first hand just how devastating road accidents can be. Most people are unaware that seemingly small variations in speed can make a crucial difference in the event of an accident."