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'Lucky' cinema campaign runs this week

The THINK! publicity team is running cinema activity across the UK utilising the Lucky speed commercial, which features a little girl to illustrate the difference between hitting a child at 30mph and 40mph.

The activity is running from 9-16 September and will be complemented by a new version of the campaign poster which has been transformed into a lenticular - a grooved plastic sheet with light properties that give a different visual angle at different light angles, to create a three-dimensional effect when printed.

After the current activity the lenticular posters will be made available to hire in conjunction with the THINK! speed stands. Further details will be published on the THINK! website in October.

For further information contact Gemma Regniez, Gemma.Regniez@dft.gsi.gov.uk

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