Latest FMG creative unveiled
The latest phase of the For my girlfriend (FMG) young driver campaign will run in October 2006, when a new creative treatment will be used for the first time.
FMG reminds young drivers and their passengers of the potentially terrible consequences of driving too fast.
Under the heading 'Speed dating', the new creative explains that more young women die as passengers than as drivers. The approach is intended to encourage young male drivers to slow down, and to make young female passengers aware of the particular dangers they face.
The poster will be used primarily in male and female washrooms in pubs and clubs frequented by young people.
At least a dozen road safety teams and camera partnerships will participate in this latest phase of the campaign, with many more likely to participate in the 2007 FMG Valentine campaign.
The closing date for orders for this latest poster is Friday 8 September. For further information, prices and an order form contact Jo Lazar, FMG project manager, on 01379 650112, or firstname.lastname@example.org
20.02.06 - Another busy Valentine for FMG
23.01.06 - Controversial campaign back for third year