Lost soles returns to Merseyside

A campaign first used in the north west last year, was relaunched last week to highlight the consequences of using a mobile phone while driving or not wearing a seatbelt in the back seat.

More than 290 pairs of shoes are being used as part of the 'Lost Soles' campaign, to signify the number of people who have lost their lives on Merseyside's roads over the last five years. This year's campaign was launched in Kirby town centre by the Merseyside road safety officers' group and Merseyside Police.

Steve Whitehouse, of the Merseyside Partnership for Road Safety, said: "We want the sentiment of the 'Lost Soles' campaign to really bring home the message that we are all responsible for our own safety, and the safety of others. It makes us think - if we, or someone we loved, were killed or seriously injured, how could their shoes ever be filled?"

12.09.05 - Campaign remembers Lost Soles