Scottish families are being targeted to improve in-car safety for children by reducing the number of badly fitted car seats being used.
Checks on child seats carried out across Scotland last year revealed that almost half were either fitted incorrectly or were incompatible with the make or model of car they were being used in.
The ‘in car child safety initiative’ launched on 18 June at the start of Child Safety Week and is running on radio stations across Scotland. RSOs are also carrying out checks throughout the summer to advise parents on how to fit and buy child car seats, and thousands of guides are also being distributed as part of the initiative.
Michael McDonnell, Director, Road Safety Scotland, says: “Parents must understand that there is a real life-and-death difference for their children if they fit the wrong seat, or fit the right seat incorrectly.
“Unrestrained children can be killed at speeds as low as 5mph, so it is important that children are properly restrained on every trip.
For further information go to the campaign website, www.protectchild.co.uk or contact Elaine Fee on 0141 569 7260.