A campaign to cut the number of young drivers and passengers killed or injured was launched last week by the West of Scotland Road Safety Forum.
‘Hero to Zero’ aims to raise awareness of how young drivers are putting their own life and their passengers’ lives at risk by behaving recklessly.
The campaign includes radio adverts, posters, and washroom stickers and mouse mats in secondary schools to target young people before they get their driving licence.
A competition encourages young people to design their own beer mat to say what they would call reckless young drivers. The best entries will be considered for future campaigns.
Councillor Jim Todd, chairman of the West of Scotland Road Safety Forum, says: “Some young drivers are keen to show their friends how good a driver they are by driving fast and taking unnecessary risks because they think that a crash will never happen to them.”
“We need young drivers who take risks to question their own driving and that of their friends and understand the consequences of their behaviour. We want them to think - is it really worth it?”
‘Hero to Zero’ will run across all 12 councils in the West of Scotland.