A Christmas campaign focusing on seat belt wearing, which uses a powerful real life story, will launch in Yorkshire next month.
The campaign is part of a concerted partnership initiative led by Calderdale’s road safety team, which has resulted in seat belt wearing levels rising from as low as 17% to 80% in some communities.
The campaign features the Houliston Family from Yorkshire who lost their son, Neil, on Christmas Day 2005. Neil he was involved in a crash and wasn’t wearing a seat belt.
Neil’s father, Keith, tells the powerful story from the family’s perspective in a leaflet called ‘Do You Know How To save Your Life – at Christmas?’.
154,000 leaflets and posters telling Neil’s story will be distributed to students in Leeds, Bradford, Wakefield, York, Kirklees and Calderdale. The leaflet asks students to watch the local ITV news on 13 November to find out more.
Kate Marsh, RSO, says: “We think this is one of the most tragic stories ever told – the connection to Christmas Day adds significantly to the impact. It is a testimony to the resolve of the Houliston family to make a difference to seat belt wearing attitudes in young adults.”
Kate thinks there’s potential for this to become a national Christmas campaign.
For further information contact Kate Marsh on 01422 392815.