A study released last week showed that knowledge of the Highway Code is a problem for British motorists.
In the study, commissioned by TOTAL UK in partnership with LARSOA, 76% of respondents admitted not knowing the correct stopping distance when travelling at 40 mph – and 46% were unable to correctly answer half of the questions.
The study marks the launch of the ‘Lessons from TOTAL Little Learners’ campaign, which highlights the responsibilities motorists have in keeping young children safe on the roads.
Malcolm Jones, managing director at TOTAL, said: “TOTAL Little Learners helps parents and teachers educate children on basic road safety skills. However, our roads will only become safer if motorists are clear on the part they have to play. We urge drivers to face up to this responsibility by reacquainting themselves with the Highway Code.”
Malcolm Burns, chair of LARSOA, said: “Our concern that some ‘experienced’ motorists are too blasé is borne out in the study. It suggests those who have been driving for a number of years are not as well versed on the Highway Code as they can and should be.”
In addition to providing parents, teachers and children with teaching tools via a dedicated website featuring CBeebies superhero car BRUM, TOTAL has developed an online motoring test. Drivers and pedestrians (including children) can test their knowledge at www.total.co.uk/littlelearners.
Free BRUM adventure storybooks will be available from TOTAL forecourts from 5 November.
For further information contact the TOTAL team on 020 8846 0700.