A scheme piloted by Cambridgeshire’s road safety team to save the lives of motorists who drive as part of their work has scooped a Prince Michael International Road Safety Award.
‘We Mean Business!’ targets company directors and managers to develop and implement work related road safety policies, and help them to reduce road accidents.
The initial programme consisted of eight one day seminars for small and medium enterprises, informing them of the legal requirements for work related driving, the benefits of work related road safety policies, and how to write and implement them.
Adrian Walsh, director of the awards said: “Many company directors simply do not understand their duty to their own drivers and others. The Cambridgeshire scheme is a fine example which other authorities should follow – they thoroughly deserve this Royal accolade.”