13 road safety teams and partnerships from across England and Wales will participate in a campaign that asks responsible people not to risk a drink drive conviction during the festive period.
The campaign features a cross section of different people superimposed onto Christmas baubles, with the strapline: ‘How many people’s Christmas could be ruined by your drink driving?’
Jo Lazar, campaign manager at Stennik, the company that has developed the campaign, says: “Baubles targets ordinary, responsible drivers - the kind of people who wouldn't normally drink and drive, but at Christmas could be tempted to have a couple of drinks at the office party or a family gathering and then drive home.
”The campaign doesn't talk about crashes, casualties or even conviction - this is quite deliberate. We want to discourage responsible people from taking a risk - people who care about what other people think of them, and would be ashamed if their partner/children/parents thought they'd been drink driving, even if they didn't get caught.”
The following organisations will participate the campaign: Bradford Metropolitan District Council, Brighton & Hove City Council, Buckinghamshire County Council, Cambridgeshire & Peterborough Road Safety Partnership, Cardiff Council, Denbighshire County Council, Gateshead Council, Milton Keynes Council, Newcastle City Council, London Borough of Redbridge, London Borough of Sutton, Wokingham Borough Council and the 95 Alive Partnership (North Yorkshire Council).
For further information contact Jo Lazar on 01379 650112.