Research conducted on behalf of Road Safety Scotland shows that the social stigma surrounding drink-driving is now so strong that Scottish people are even willing to shop family and friends for the offence.
When questioned, 53% of Scots said they would report family members or friends for drink-driving and 70% of Scots would report a stranger.
Of those respondents who said they wouldn’t report family members, the majority said the only reason was that they would prefer to confront them about it themselves. Only 2% felt it was not their business, suggesting that Scots are no longer willing to turn a blind eye to drink driving.
The news comes as Road Safety Scotland launches its festive drink-drive campaign, which raises awareness of the devastating consequences that being caught drink-driving can have on people’s lives.
The campaign will use radio, online and outdoor advertising, and also includes the ‘Loneliest Man on Scotland’, a fan page designed to raise awareness of the consequences of drink-driving by creating a viral presence on the social networking site.