The Somerset Road Safety Partnership’s Christmas drink drive campaign comprises a combination of radio advertising, proximity marketing, bus backs and signs on the county’s major routes.
A radio campaign is running in December and January and two proximity marketing machines are being wired up in Avon & Somerset Police cars, sending out continuing messages promoting the use of designated drivers, taxis and public transport.
The partnership has also placed 30 road signs on major routes throughout Somerset carrying the message 'Don't Drink and Drive', as well as bus backs using the slogan 'Fancy another pint?'.
For further information contact Rina Cameron on 0844 980 0028.