Road Safety GB home
Archive home
Members' archive
Road Safety GB 2009 Annual Conference website
You are in: Road Safety News: 19 Jun 2013

YouTube channel supports new THINK! campaign

Speed_Dft_live_with_it
The THINK! YouTube channel is being used to support the new THINK! speed TV commercial, which was aired for the first time last week.

The new TV ad follows a man as he goes about his daily life. It opens with him brushing his teeth in the morning and shows him on a bus, in the office, walking with his son in the park, at his computer at home and in bed at night.

In each scene the figure of a dead boy appears, always in the same position - crumpled and lying on the ground with one arm flung across the other. The boy is the child the man hit while speeding and he can never forget this image.

As well as the TV ad and information about speeding, YouTube viewers can see two 'making of' films - click here to visit the channel.



9 February 2009


 

Advanced search

Drink driving
Drug driving
Driver tiredness
Driving at work
In-car safety
Mobile phones
Speed

Children
Cyclists
Motorcyclists
Older drivers
Pedestrians
SCP's
Teenagers
Young driver
Other stories

News in brief

     
www.roadsafetygb.org.uk