A new initiative by the Essex Casualty Reduction Board (ECRB) - thought to be first of its kind in the UK - sees motorcycle dealers offering extra training at point of sale.
Under the DART (Dealer Approved Rider Training) initiative, motorcycle dealers across the county are working with the ECRB to provide free extra training on top of the motorcycle license.
DART can range from a ride out to familiarise the rider with their new purchase, to a full ‘skills for life’ package taking the rider right up to ROSPA or IAM qualifications (both of whom are backing the scheme).
Councillor Norman Hume, ECRB chairman, said: “This free top-up training initiative is aimed at providing the extra awareness that could make a difference to the motorcyclist faced by a challenging situation.
“I am very pleased at the level of support we have received from motorcycle dealers and thank them for their hard work in helping us make our county safer."
Tim Cope, from TK Cope Moto Ltd, said: “Motorcycle dealers want nothing more than to encourage our customers to get the most out of their bikes and that includes not having an accident.
“We think we can help reduce accidents by presenting those purchasing a motorbike with the options they need to ride it safely”