Leeds’ road safety team says that a ‘shocking number’ of adults and children are still putting their lives at risk by not wearing seatbelts when they get into vehicles.
The team’s new ‘Seatbelt on’ campaign aims to encourage people to take two seconds to ‘belt up’ whenever they get in the car - no matter how short the journey and however well they think they know the roads.
From 31 March, new ‘Seatbelt on’ signage is prominently displayed on major routes into Leeds and on slip roads from shopping malls and petrol stations. These regular reminders are designed to ensure that car occupants can never forget to belt up.
This campaign, together with a greater enforcement profile by the police, aims to bring about a change in attitude.