‘Get yourself heard’ is the message from Devon County Council to motorcyclists using the county's road.
This summer sees the launch of a consultation for bikers, allowing them to comment on the various issues that affect their safety and how they feel it can be improved.
The campaign will be promoted using a humorous pro-bike video, which will be circulated through a viral email campaign and displayed via websites such as YouTube. It is hoped that this marketing technique will encourage the 'hard to reach' groups to take part.
The consultation is part of Devon's ongoing motorcycle safety campaign, 'Bringing Bikers Out of the Blindspot'.
The Blindspot scheme was launched in 2004 with a similar survey, and responses from that were used to direct the campaign and launch initiatives to tackle issues that bikers felt posed the greatest risk.
Michael Newcombe, RSO, said: "We need bikers' help to reduce casualty numbers. The survey feedback will help us achieve the goal of lowering the number of those being killed and injured."
The consultation is available in paper form but riders are being encouraged to give their views online at: www.devon.gov.uk