A campaign by the London Borough of Islington was the clear winner of the LARSOA Campaign of the Quarter Award for the period April – June 2007.
ScootAlive, a new scooter safety and behaviour programme created by Islington's road safety and special projects team, is a series of workshops aimed at young people aged 13–16 years to raise awareness of scooter safety and deter them from taking part in scooter-related anti-social behaviour.
Project partners include the local Safer Neighbourhoods police team, ScooterSafe, Islington Council Youth Services, Spark Plug scooter maintenance and Islington Fire Brigade.
ScootAlive came about through concerns over public safety and scooter use on estates in Islington. The workshops teach young people to be aware of their own safety, but also to be more considerate of the needs of the local community.
The campaign finishing in runner up position was A petits pas (small steps), a French road safety teaching resource for primary school children written and developed by Lothian and Borders Police Road Safety Unit with the support of teachers from Drumbrae and Kirkliston primary schools.