Almost 180,000 votes were cast in the MTV/THINK! Ad Star Search competition to design a road safety commercial aimed at teens.
Three commercials made the final shortlist, with ‘Ghost’ eventually named winner after polling almost 50% of the votes (86,000).
“Congratulations to the wining ‘Blue’ team - George, Vanessa and Anya - for a really innovative idea, and to the Purple and Black teams whose commercials were extremely thought-provoking,” says Glyn Robinson, THINK! transport publicity manager.
The THINK! team extends its thanks to all road safety professionals for helping make the campaign a great success.
Ghost will be shown on MTV for a week commencing 6 August.