A campaign from Dutch brewer, Bavaria, is aiming to raise the profile of its non-alcohol beer while highlighting an anti drink-driving message.
The ad is the latest strand of the company’s ‘Real Men’ campaign and features a bottle of Bavaria Malt being used in the same way as a driver would use a gear stick, to the sound of a car accelerating.
Sarah Swainson, marketing manager, said: “The underlying message is that real men don’t drink and drive. We want to show that Bavaria is a responsible brewer committed to providing a non alcoholic alternative to discernable drinkers who want something that tastes as good, if not better, that alcoholic beers.”
