Hertfordshire’s road safety team has produced a new 3D leaflet to combat drug driving among young motorists.
The leaflet, ‘Drug Driving – Get it Straight’, addresses misconceptions uncovered by a recent survey of more than 1000 young people aged between 16 and 25 in schools, colleges and nightclubs. One in five admitted to an involvement in drug driving at some stage in their lives.
The research revealed that many young people are not aware of the dangers of drug driving, the penalties for getting caught - or that drug driving is as dangerous as drink driving.
The leaflet comes with a pair of retro 3D glasses, which make important points jump out at the reader. In addition it has a manga-style 3D cartoon strip.
Theresa Casbard, head of road safety, said: “Now that we have done the research and have a clear picture of drug driving in Hertfordshire we can begin to tackle it. This leaflet is the first step towards doing that - we know it will provide information and are confident that the novelty-value and interactive design will appeal to this audience.”
