LARSOA’s media relations campaign to highlight in-car distractions by pointing out the dangers of smoking while driving, has been shortlisted for a PR award.
The campaign ran in May to coincide with media interest and publicity surrounding the introduction of the smoking ban in public places. It was covered in many national newspapers including the Observer, Daily Mail, Daily Mirror, Daily Express, The Guardian and The Sun.
And LARSOA spokespeople appeared on national TV and radio news programmes including BBC Breakfast and Channel 4 News.
The coverage for the campaign was worth more than £250,000 and has been shortlisted in the CIPR Pride awards in the North East where LARSOA’s PR company, DTW, is based.
Since DTW was appointed just over 12 months ago, LARSOA’s profile has increased significantly as a result of coverage amounting to an advertising equivalent value of almost £2m.
David Frost, press and PR spokesman, says: “Dedicating resources to media relations is essential when you need to get messages out to the public.
“DTW’s work over the last 12 months has raised our profile and placed our views as experts on road safety at the forefront of the debate.”
The campaign has been short listed in the Best Use of Media Relations Category and the winners will be announced at an awards ceremony on 9 November.
For further information contact Pete Whelan Jnr at DTW on 01287 610404 or: pj@dtw.co.uk
