Pensioners in the West of Scotland are being advised to take more care when crossing the road as every other day a pensioner is killed or injured as a pedestrian.
These findings have resulted in a campaign launched on 29 October by the West of Scotland Road Safety Forum (WoSRSF) to help highlight the risks to the 60+ age group.
The campaign will feature a TV advert focusing on two women who used to spend time together shopping and socialising until one had a serious road accident. The campaign will also include radio, posters, leaflets and advertising in bus interiors.
Cllr Duncan MacIntyre, WoSRSF chairman, says: “Pensioners are one of the most vulnerable road user groups but this isn’t a message for them alone - all drivers need to be aware of the risks to pensioner pedestrians. Their vulnerability means they have different problems from the other age groups if hit by a car and drivers must take extra care to stop this from happening.”
WoRSF says that most road related incidents involving pedestrians aged 60+ years happen in built-up areas and during daylight hours. Statistics show that they are unlikely to be injured while using pedestrian crossings, but are more likely to be seriously injured or killed when hit at low speeds, due to their physical vulnerability.
For further information contact Elaine Fee on 0141 569 7260.