36 road safety teams and partnerships will participate in the 2008 For my girlfriend (FMG) young driver campaign in the run up to Valentine's Day.
The campaign brings home the potentially terrible consequences fro drivers and passengers when things go wrong, and asks young people to 'take responsibility when driving'.
There are two creative treatments. One shows a girl in a body bag with the headline: 'The worst way for a relationship to end?' The other shows a team of fire fighters and paramedics attempting to free a girl from a crashed car with the headline: 'If you don't want to see this many blokes around your girl…take responsibility when driving'.
Campaign resources include Valentine cards, posters and a radio commercial. The Valentine cards will be distributed via educational establishments, pubs and clubs. The card looks authentic on the outside, but inside it carries the campaign's hard-hitting message.
Jo Lazar, spokesperson for the campaign organisers, says: “It's a fact that more young females aged 17-19 years are killed or seriously injured while travelling as passengers in cars than as drivers.
“At this romantic time of year we are taking the opportunity to ask young male drivers to take special care of their female passengers - and to point out the particular dangers that young females face as passengers.”
For further information about the FMG campaign go to: fmg.org.uk or contact Jo Lazar on 01379 650112, or email.