A film produced by the Lancashire Partnership for Road Safety swept aside competition in the British Association of Communicators in Business (CiB) Awards to take ‘Class Winner’ in the film category.
The film, which tells the true story of the Hannon family who lost their son Matthew (22) in a car crash, was launched at the ‘Wasted Lives’ conference last month. The Rt. Hon. Jack Straw MP said it should be shown to all new drivers across the country.
Louise Birkett, CiB, said: “Standards in the awards are always extremely high – I’d like to congratulate everyone behind Missing Matthew and wish them every success with their campaign.”
Linda Sanderson, communications manager for Lancashire Partnership for Road Safety said: “The feedback we have had from pupils and teachers is incredible - hundreds of Year 11s have been stunned into silence. This film could really make the difference between life and death and can be watched free of charge at www.safe2travel.co.uk.”