TfL has unveiled the first in a series of TV ads to raise awareness of motorbikes and cyclists among younger drivers.
The campaign urges drivers to be more aware of an increase in motorcyclists on London's streets with the onset of spring. The ad uses the strapline ‘Give motorcyclists a second thought’ alongside an optical illusion to illustrate how the mind can be tricked by visual information.
The other campaigns, following later in the month, will promote cycling safety and responsible driving among young drivers.
