The THINK! team will launch a new driver tiredness campaign on 25 March, targeting all drivers but with a particular focus on those who drive for work.
The campaign uses radio advertising, community messaging and sponsorship, to target drivers in their cars at a point when the tiredness message will be most relevant.
The campaign also includes ambient advertising in motorway and ‘A’ class road service stations, online advertising, partnership marketing activity, PR and publicity materials reinforced with the key message: Tiredness kills. Take a 15 minute break every two hours.
More information on the campaign will be available on the THINK! website from 25 March.
Footnote: THINK! has reprinted the ‘New Drivers Beware!’ information leaflet aimed at young drivers. To order the