Road safety groups in the Midlands have launched a campaign to reduce motorcyclists’ casualties and deaths on the region’s roads.
The campaign targets both motorcyclists and car drivers to increase general awareness, and includes free additional training.
Roadside posters on key motorcycle routes throughout Shropshire, Worcestershire, Herefordshire, Gloucestershire, Staffordshire and Warwickshire, highlight where motorcyclists and drivers need to take more care and be more aware.
As part of the campaign, a free ‘RideCheck’ rider assessment, run by a local IAM group, is being offered to motorcyclists. Candidates also become an associate of the IAM, which entitles them to newsletters, magazines and other offers.
Advertising on bus backs and petrol stations will run across the region during March and April.
Vicki Bristow, communications manager for the Safer Roads Partnership in West Mercia said: "We have some excellent biking roads and this attracts many riders to the area. This campaign is aiming to make motorcyclists and car users more aware of the risks when they are out on the roads, and increase the level of training on offer to motorcyclists.”