A campaign developed in Nottinghamshire has won an award from the Institution of Civil Engineers.
‘Bare Bones’ engages with young moped riders using phrases from ‘teenage vocabulary’, dealing with issues associated with safe riding and protective clothing in a fun manner. A skeleton rider was created to front the project, to encapsulate the outcome of not wearing protective clothing.
The campaign comprises DVDs, training aids, promotional material and a web site to encourage young riders to ‘never ride unprotected’.
The project was awarded a Certificate of Commendation by Institution of Civil Engineers in its East Midlands Merit Awards 2008. The award was given to Nottinghamshire County Council in conjunction with Nottingham City Council and Nottinghamshire Police.
Julian Jones, chair of the judges, said: “The judges were unanimous in awarding Bare Bones a Certificate of Commendation in the Research Category. Although it is not a pure civil engineering project, it addresses a genuine and important issue in an original and appropriate way.”
For further information contact Liz Rickards on 0115 977 2766.
