A new drink drive campaign that focuses on the 'morning after' issue is
being made available to road safety teams across the UK.
Using the headline 'When will you be safe to drive?', the campaign explains how long it takes for alcohol to pass through the body - and therefore how long it is before people who have had a drink are safe to drive.
The campaign has been developed by Stennik based on information published by Brake, the road safety charity.
Jo Lazar, campaign manager, says: "Our informal focus groups highlighted a lack of awareness about this issue among drivers of all ages, and interest in the subject. People were genuinely surprised (and concerned) to discover how long it takes to be safe to drive after drinking.
"We are not aware of any other campaign planned for this summer that addresses 'the morning after' - and as such we think our campaign will support, rather than compete with, other drink drive initiatives."
Campaign resources comprise a poster, leaflet and simple website. The purpose of the campaign is to make people aware of the facts and provide them with information to help them stay safe and avoid a drink drive conviction.
For further information and details of pricing contact Jo Lazar on 01379 650112. The deadline for orders is 30 May and resources will be despatched w/comm 9 June.
